Dear Fellow Rotarians,
Many of you couldn’t care less. You don’t know whether it is Peyton or Eli. You heard he is no longer a Patriot. You can’t name the home towns for the Buccaneers or the Chiefs. You couldn’t care less. You heard advertisers have been pulling out. Great. The ads used to be the big deal. Maybe the Presidential Inaugural youth poet Laureate Amanda Gorman can pull something off during the pre-game. But.......
I get it. You couldn’t care less.
Please let me tell you why less is MORE! It is a win-win when you help fill up our 100 squares game for Superbowl Sunday on February 7th. I know you care about pitching in to meet the hunger that students and families in our East Penn School District are facing. Emmaus Rotary has been stepping up. We are distributing over 150 bags of food on Wednesdays. We couldn’t care more for the well-being of our neighbors and community members.
Right now, we are scrambling to raise the $20,000 bill we anticipate will be the cost of food for the rest of this school year. We are writing grants. We are talking to local businesses and industries. And a few of us dreamed up this fun game of luck which has the potential to raise $3,000 toward that total if we sell all 100 squares on our first ever pop-up Superbowl Lottery Fundraiser!
The last I heard, we are approaching about 50% of squares being claimed. We need a whiteout…. We need to sell all 100 squares. Each one costs $55-- clever, right? For Superbowl LV. Then it is all luck! The entire grid is filled randomly. Teams, scores and fans who bought squares are all located on the x-y axis by chance. We even had to buy a County Game of Chance license for this fund-raiser! The prizes? Lots of them. Cash money.
“But, Lexa, I would rather just give that money to the Emmaus Rotary Foundation so it can go directly to pay for food,” you say. Great. Do it by buying a ticket/ a square-- or two. If you lose; it’s all good. Emmaus Rotary gets the money. Remember I said our club is guaranteed a $3000 profit if all the squares are sold? Your money can make money. And, if you win? Hey, you can donate back your winnings-- $100, $200 or $500!! Do you see how it is all a win-win?
Talk to your family, friends, neighbors and co-workers.
Let’s get these squares sold and filled out.
“Less is More” (**) when it is a “win-win”.
Yours in Rotary,
Lexa Shallcross
Emmaus Rotary President, 2020-2021
(**) Less snow would have made today’s dig out much more easy.
I hope you are all finished clearing your steps, sidewalks, and driveways.
Phew! Over 24 inches. That’s a lot!